Selling Pepper Online is the powerful true story of how Saudat Salami turned a simple household chore into one of Nigeria’s most innovative e-commerce ventures. As the founder of the country’s first online grocery delivery business, she navigated chaotic markets, failing infrastructure, policy gaps, and gender bias to build a trusted brand that served thousands of homes—and inspired a movement.
This book goes beyond the hustle. It’s a masterclass in resilience, digital strategy, and entrepreneurial innovation—rooted in lived experience. With practical insights and heartfelt reflections, Saudat shares lessons on starting small, scaling smart, building systems, and staying true to your purpose in the face of adversity.
Whether you’re a founder, policymaker, student, or dreamer, this book will challenge how you see business—and ignite your drive to build something bold, lasting, and transformative.
Africa’s digital future is being built by those who dare. Here’s how she did it.
BOOK LAUNCH – September 26, 2025
